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Latest updates

GTM strategy, outbound tactics, and product updates for technical founders.

Email

Cold email deliverability in 2026: the new rules

Google and Microsoft changed the game. Here is how to land in the inbox, not the spam folder.

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April 2026

AI

AI SDR vs. human SDR: a realistic comparison for 2026

An honest look at what AI agents can and cannot do compared to a junior sales rep. Spoiler: it depends on the stage.

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April 2026

LinkedIn

LinkedIn rate limits in 2026: what is safe and what gets you banned

A practical guide to LinkedIn automation limits based on account age, connection count, and activity patterns.

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March 2026

Outreach

Signal-based outreach: why timing matters more than copy

The difference between a 2% and a 18% reply rate is not the message. It is when you send it and why.

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March 2026

Outreach

Outreach basee sur les signaux : pourquoi le timing compte plus que le copywriting

La difference entre un taux de reponse de 2% et 18% n'est pas le message. C'est quand vous l'envoyez et pourquoi.

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March 2026

GTM

Why 70% of startups fail at go-to-market, not product

CB Insights data shows most startups die because they cannot find customers. Here is what technical founders get wrong about selling.

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March 2026

GTM

Pourquoi 70% des startups echouent au go-to-market, pas au produit

Les donnees CB Insights montrent que la plupart des startups meurent parce qu'elles ne trouvent pas de clients. Ce que les fondateurs techniques font mal.

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March 2026

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